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Showing posts with label Collaboration. Show all posts
Showing posts with label Collaboration. Show all posts

Mobile payment-is the key to collaboration.


In theory the concept of pay phones has high's is a strong business case, specify the rate of market penetration, mobile phones and PDAs and other mobile devices? in many parts of the world, s. In addition, to use these devices with mobile operators to pay for the financial institutions, customers turn to envision how attractive. You can get the convenience of purchasing goods and services anywhere from users on the consumer side, benefit.

As a rule, can be used for mobile devices, POS (point of sale) tools. Consider this concept as acting as a payment means cash, cheque, credit card, debit card, to supplement the trusted mobile devices cell phone companies and financial institutions to payment devices on the consumer, the next step.

Do you engaged to merchants today, financial institutions wireless POS features turn consumers and competing in it? Mobile phone. In the world have accepted payments from a wireless POS terminal merchant in the number of new services has been introduced. These can provide upon delivery of consumer goods and services accept courier service presents, and wireless POS terminals, for example, the merchants payment? location of s.

Wireless POS terminal uses the mobile phone operator's network to send payment instructions to merchant acquirer? s payment server. Therefore, as an extension of wireless POS, traditional payment services are classified. In most areas of some of the world everyone is now owns mobile phone offers, most merchant location as point of sale terminals, payment mobile devices a big part of the retail market, at least is idea.

Implementation of wireless POS for current payments infrastructure enhancements, user still credit card or debit card using to purchase the product. Convenience that is associated with the current wireless POS method will be brought to the place of purchase of these terminals actually. For example, in the restaurant environment, debit cards through a bill from your user's desk and the pay food being delivered to the front door.

Require service does not enable services using mobile devices, card readers, PC and modem combination or merchant? s wired POS terminal. Padding can be used to provide secure and store information for mobile devices today, the authentication and identification, chip.

The need for interoperability

However, access to the majority of mobile users of these services may need to expand services to payment service providers of interoperability. Number of mobile payment pilot implementation is enabled mobile devices for more uses as a payment option, some fully mobile payment services such as PayPal, PayBox, and MovilPago. Date, we do? ve discovered key successful mobile payment service offering advantages and end users and end-user customers: convenience, security, and some important elements are free.

But have a long way to go before becoming a consumer industry mobile device? s payment instruments of viable mobile payments infrastructure is to ensure the stability of collaboration selection keys.

Tried with little success, both mobile operators and financial institutions to implement their individual pilot projects. Both parties, many problems occurred. Mobile phone operator, for example, existing customers a broad know-how were more likely to understand such a request, to provide mobile payment services to candidates. But am having problems associated with the collaboration of many providers are required to achieve interoperability and risk management. Monetary and economic studies is on the other hand, face a limited number of users and high infrastructure costs. To resolve these problems, has started working together to provide mobile operators and financial institutions jointly mobile payment services to customers. For example, Telfort, providing mobile access users to the Netherlands has partnered with leading Netherlands Netherlands language direct bank ING Postbank's number three mobile phone carrier, Bank? Telfort link s retail applications and the user's bank account? prepaid service account's top recharging capability. In this case, are utilizing symbiotic in nature of these two entities is the right direction is a great step.

(Acquisitions, issuer, merchant and consumer) in order to pay with a credit card to make payments via the mobile device required four entities are now five (mobile operators, retrieve, issuers, merchants and consumers)'s. As a result, a great business model mobile phone business, will include financial institutions, technology suppliers, standardization of the industry associations to create a sustained success is a powerful mobile payments infrastructure implementation of cooperation.

To name a few, yet limited functionality of similarly lack of standards, many problems, such as the current generation of network preventing efforts still be carried out by these industry players. In addition, questions about earning a successful business model will also remain.

Conclusion

As described above, penetration rates of mobile phones and PDAs is higher, and is showing exponential growth with the increase in consumer adoption ever been expected, did. Therefore, industrial sectors, the business side around should be centered. Mobile operator services impossible or a financial institution to compete is a role model for their own now that interoperability is excludes. To implement cooperation mobile payment services of mobile operators and financial institutions must be married to consumers? s bank account, my mobile phone subscription. Do not look at providing payment services to drive competitive advantage, mobile ec deployment success need existed.

See some including creating a design to tackle another problem associated with the mobile industry trade associations today held a variety of initiatives. Starting in the progress of these activities great mobile phone operators and financial institutions together new payment service deployment. Used, for example, that has been introduced in some markets the first real commercial mobile payment application. To electronically pay advance wireless account phone banks and mobile operators using channel cooperative banking, Internet banking, ATM, mobile banking, some banks, mobile phone subscribers to enable fully automatic? Do you up it? Experience in using SMS (short message service).

Current instrument of payment is focus on store or open network services platform exists on your mobile device in virtual wallet. Consumer services, financial institutions, mobile operators or service providers, depending on how Service Setup. Do you need to link to registration, consumers? s subscription data, financial information or mobile service offering. Users may see future methods use mobile devices as a way to access their bank accounts whereby mobile operators simply? It's function simply to transport data. You may spread of smart cards for financial institutions.

The hype of the evolution of mobile services and infrastructure and we see concepts of real life mobile phone payment instruments will begin? Anytime, anywhere payment? Soon, mobile phone payment today in our wallets hide payment instruments Exchange, will be part of the consumer lifestyle. It is clear that financial institutions between the mobile phone companies to build a mobile phone that can provide payment and cooperation might be required. It is also clear to provide payment industry logical next step to pay for goods and services to consumers ' mobile devices. Do you the it only true concept? What are the payments anytime, anywhere? Mobile device access? 'There are wireless, how', and as a key to the success of the industry consumer is what they want to give.







Mobile payments-collaboration is the key

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In theory, the concept of mobile payments has a strong business case, given the high market penetration rates of mobile devices, such as cellular phones and PDA?s, in many parts of the world. In addition, mobile operators and financial institutions, through the use of these devices, envision an attractive way to enable their customers to make payments. On the consumer side, users can reap the benefits of convenience, permitting them to buy goods and services from any location.

In principle, a mobile device can be used as a POS (point of sale) tool. Mobile operators and financial institutions consider this concept as the next logical step in making mobile devices a trusted payment device for consumers, acting as a payment instrument supplementing cash, cheque, credit card and debit card.

Currently, financial institutions are rolling out wireless POS capabilities to merchants which are in-turn competing with a consumer?s mobile phone. Several new services have been introduced around the world in which merchants are accepting payments from wireless POS terminals. These wireless POS terminals, for example, allow merchants to offer home delivery services in which payments are presented and accepted upon delivery of goods or services at the consumer?s location.

Wireless POS terminals use the wireless networks of mobile operators to send payment instructions to a merchant acquirer?s payment server. Consequently, wireless POS services are classified as an extension of traditional payment services. Given that in some areas of the world almost everyone will soon own a mobile phone, and most merchant locations offer POS terminals as a form of payment, it is at least conceivable that the mobile device will take over a large part of the retail payment market.

Since wireless POS implementations are an extension of current payment infrastructures, users still need to use a credit or debit card to make purchases. The convenience associated with current wireless POS methods have to do with the fact that these terminals are brought to the location of the purchase. For example, in a restaurant environment with the user paying for their bill via debit card from their seat, or for their groceries which have been delivered to their front door.

Mobile devices enable the use of numerous services, services that do not need card readers, personal computers, and modem combinations or a merchant?s wireline POS terminal. Nowadays, mobile devices have an embedded chip that can be used to store information and provide secure authorization and identification.

The Need for Interoperability

But to make these services available to the majority of mobile users, mobile payment service providers need to roll out services that offer interoperability. There have been numerous mobile payment pilots conducted that enable mobile devices to be used as a payment option, some of which have advanced into full mobile payment services (e.g. PayPal, PayBox, MovilPago). To date, we?ve discovered that the key to providing a successful mobile payment service has to do with the benefits it gives the end user and the end user's customers: convenience, security, and freedom being a few key elements.

Though the industry has a long way to go before mobile devices will become a consumer?s payment instrument of choice, to ensure the stability of a viable mobile payments infrastructure, collaboration is the key.

Both mobile operators and financial institutions have tried, with little success, to implement their own individual pilot projects. Both parties have encountered numerous difficulties. Mobile operators, for example, because of their extensive existing customer base, technical know-how and billing comprehension, seemed the most likely candidates to provide mobile payment services. However, problems associated with risk management and the collaboration of numerous providers needed to accomplish interoperability have arisen. Financial insitutions on the other hand are confronted with a limited number of users and high infrastructure costs. To remedy these problems, mobile operators and financial institutions have begun collaborating to jointly offer mobile payment services to their customers. For instance, leading Dutch direct bank ING/Postbank Nederland, has partnered with the Netherlands number three mobile carrier Telfort, to offer users mobile access to the bank?s retail applications and link user bank accounts to Telfort?s prepaid service top-up capabilities for account recharging. In this case, the fact that these two entities are taking advantage of their natural symbiosis is a big step in the right direction.

Right now there are four entities needed to make a payment via credit card (acquirers, issuers, merchants and consumers) to make a payment via mobile device, there are five (mobile operators, acquires, issuer, merchant and consumers). As a result, the ideal business model includes the cooperation between mobile operators, financial institutions, technology suppliers and industry associations to create a certain amount of standardization which will ensure the successful implementation of a strong mobile payments infrastructure.

Still, numerous issues, including limited functionality available through the current generation of networks as well as a lack of standards to name a few, are still hampering the efforts being carried out by these industry players. In addition, questions regarding successful revenue generating business models also remain.

Conclusion

As mentioned earlier, cell phone and PDA penetration rates are higher then they've ever been, with forecasted growth rates showing exponential increases in consumer adoption. Accordingly, industry focus should be centered around the business side. Right now it is not feasible for a mobile operator or a financial institution to role out competing services on a proprietary model that does not include interoperability. Mobile operators and financial institutions must work together to implement mobile payment services that marry a consumer?s bank account with their mobile subscription. Offering payment services should not be seen as a competitive advantage, but rather as a necessity which will drive the success of the rollout of mobile commerce.

Today we see several initiatives taking place including the creation of various industry associations designed to address the different issues associated with the mobile industry. With these activities underway-mobile operators and financial institutions are beginning to work together to roll out new payment services. Pre-paid top up, for example, is the first real commercial mobile payment application that is being introduced into several markets. Financial institutions and mobile operators are collaborating to enabling mobile subscribers to electronically pay for their pre-paid wireless accounts using several banking channels such as telephone banking, Internet banking, and ATM and mobile banking, completely automating the ?top-up? experience using SMS (Short Message Service).

Currently, payment instruments are stored in virtual wallets residing either on the mobile device or centralized on the open network service platform. Consumers register for the service through their financial institution, mobile operator or service provider, depending on how the service is setup. The registration is necessary to link the consumer?s subscription data with their financial information and provision the mobile device for the service. Future methods may see users using their mobile device as a way to simply access their bank accounts, whereby the mobile operator?s function will be simply to transport the data. In addition, smart cards issued by financial institutions may begin to become more prevalent.

As mobile services and infrastructures evolve we will begin to see the true notion of mobile payment instruments living up to the hype of ?anytime, anywhere payments.? Soon, mobile payments will become an integral part of consumer lifestyles, replacing the payment instruments we have hidden in our wallets today. It is clear, that the co-operation between mobile operators and financial institutions is needed to build a viable mobile payments offering. It is also clear that the next logical payments industry step is to provide consumers with the ability to make payments for goods and services on their mobile devices. The only true concept of ?anytime anywhere payments? is conceivable through access via a mobile device. 'Where there's a wireless, there's a way' and the key to the success of the industry is as simple as giving consumers what they want.







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